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Lawrence Royston
Managing Director

Has twenty years' experience in designing software solutions to solve business problems. After a period developing software in a shipping communications software house, Lawrence started a software development company with Joanne Royston and a couple of colleagues. The company produced the first windows-based unified messaging and shipbroking database within the shipping community. The company installed software in 50 countries and was a leading provider in the sector. The company was sold in 2001 to its nearest rival. At the time of sale, the company employed 30 people, had a multi-million pound turnover and had offices in central London. Lawrence was Managing Director.

Lawrence conceived the Messenger product with Joanne and evolved not only the Groupcall product and brand but also relationships with major industry. Lawrence deals with sales and product development for the Groupcall range of products.

Joanne Royston
Operations Director

Joanne has 15 years' experience in accounting and running efficient companies; Joanne ran the customer liaison and accounting functions and managed the steady running of the shipbroking software business.

Within Groupcall, Joanne is company secretary running all accounting functions, managing customer response and responsiveness. Joanne also provides ongoing day to day customer support and manages the company's relationship with the service providers.

Joanne manages all product implementation and provides training materials and courses to clients in all Groupcall products. She is also involved in setting marketing strategy for the business.

Alex Felton
Technical Director

An accomplished software developer, Alex Felton has worked closely with Lawrence Royston for many years, creating software solutions across a range of market sectors. Alex has a long track record of delivering innovative software solutions across multiple platforms, from the initial building blocks through to the complete end user application. This included the creation of a unified multi-user communications system for mission-critical applications in the shipping industry. At Groupcall, Alex is responsible for developing the Groupcall suite of products, for product enhancements and upgrades and, with Lawrence, for the company's product development strategy.
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